Join us as an F&B Industry Leader and play at the intersection of sales, product, and market strategy. You’ll not just sell a product—you’ll help shape it. This role blends business development with hands-on product marketing, where your deep understanding of the F&B ecosystem will guide product positioning, road-map priorities, and customer success across the region.

In this role, success will be determined by your ability to deliver measurable business outcomes through:

  • Rapidly grow our F&B merchant base across UAE and the wider GCC
  • Build and maintain a scalable, high-conversion sales pipeline
  • Develop and close strategic partnerships that unlock new acquisition channels
  • Position Fortis as a leading POS and business platform in the F&B space
  • Drive sustained merchant activation, retention, and revenue contribution
  • Own GTM plan in F&B industry
  • Collaborate cross-functionally to translate customer and market insights to R&D team to ensure consistent product improvements
  • Ensure GTM velocity by orchestrating launches, sales enablement, and channel-specific execution across segments

Role Structure

1. Sales & Market Expansion

  • Lead the full sales cycle: prospecting, pitching, negotiating, and closing
  • Acquire and onboard restaurants, cafés, catering businesses, and small F&B chains
  • Build early client success stories to fuel credibility and future growth
  • Develop and manage partnerships with POS vendors, local suppliers, aggregators, and associations
  • Represent the company at F&B industry events and within the business community
  • Build and maintain an active, qualified sales pipeline and provide regular performance reporting

Sales KPIs:

  • Number of merchants signed
  • Monthly growth of active client base, ARPU growth
  • Revenue generated from F&B clients
  • Lead quality and volume from partnerships
  • Client retention and activity rate

2. Product Marketing & Go-to-Market Strategy

  • Define F&B messaging, value proposition, and positioning
  • Conduct ongoing market and competitor analysis to inform strategy
  • Lead go-to-market planning across customer segments and acquisition channels
  • Collect merchant and market feedback to support Product and Growth teams
  • Evaluate and optimize go-to-market performance across channels

Product Marketing KPIs:

  • Go-to-market velocity and adoption rates
  • Win/loss insights and conversion optimization
  • Merchant satisfaction, feedback, and retention

Ideal Candidate Profile

  • Proven track record of acquiring and managing F&B clients in the UAE or GCC
  • 4–6 years of experience in Sales, Business Development, Product Marketing, or Product Operations within SaaS, FinTech, POS, or restaurant tech
  • Deep understanding of the restaurant and hospitality ecosystem, familiarity with GCC SME markets and the restaurant tech ecosystem
  • Hands-on experience building and scaling acquisition pipelines and GTM strategies
  • Strong analytical mindset and ability to connect business impact with metrics
  • Excellent communication, presentation, and stakeholder management skills
  • Fluent in English; Arabic is a plus

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