Industry: Food & Beverage - Speciality Cafe & Restaurant

Use Case: SmartPOS

Product used: SmartPOS

Ferment Artistry Cafe, located in Goshi Warehouse Village in Dubai, was founded by Siamek in 2015 after a colleague suggested starting a cafe in Dubai, since their financial conditions presented an opportunity to build a business. Over the years, the cafe has developed its own distinctive identity, with a focus on creating a warm and welcoming environment where customers can feel at home. One of the cafe's signature offerings is Cold Grape, a drink that was created 11 years ago and has remained part of its story ever since.

The Challenge

As a growing cafe, Ferment Artistry needed a point-of-sale solution that could support its day-to-day operations without adding unnecessary cost or complexity.

The cafe had previously been using a POS device that was approximately four times the price of Fortis SmartPOS.

While finding a reliable POS was important, the team also needed a solution that would be practical for their environment, easy for staff to use, and capable of supporting their menu.

The Solution

Ferment Artistry Cafe chose Fortis SmartPOS as a more economical and practical solution for its operations.

The team was able to add its menu directly into the SmartPOS, giving them a straightforward way to manage orders through the device.

The compact and portable design of SmartPOS was also well suited to the cafe's needs, while its user-friendly interface made it easy for the team to operate.

For Ferment Artistry Cafe, SmartPOS provided the combination of performance, portability, usability, and affordability they were looking for.

Supporting Day-to-Day Operations

For a cafe where the customer experience is central to the brand, the tools used behind the scenes need to work without getting in the way.

Ferment Artistry found Fortis SmartPOS to be beneficial for its day-to-day operations, providing a practical solution that was both economical and easy to use.

With the menu integrated into the device, the team could manage their offerings through a single POS solution while benefiting from a compact and portable device.

The Impact

Since adopting Fortis SmartPOS, Ferment Artistry Cafe has found the solution to be:

• User-friendly and easy to operate
• Portable and compact
• Economical compared to their previous POS device
• Beneficial for their day-to-day operations

The combination of these features has given the cafe a POS solution that fits naturally into its operations and environment.

Looking Ahead

Ferment Artistry Cafe reflects the journey of building a business around a clear vision and a strong sense of identity.

For Siamek, entrepreneurship is also about learning through experience. His advice to future business owners is not to be afraid of failure, as the challenges along the way can provide valuable lessons.

For Ferment Artistry Cafe, that mindset continues to be part of the journey, creating a space where customers can feel at home while continuing to build the business one experience at a time.

Why Fortis

For cafes and F&B businesses, choosing the right POS system means finding a balance between performance, usability, and cost.

Fortis SmartPOS gives businesses a compact, portable, and user-friendly solution that can support day-to-day operations while allowing merchants to integrate their menus directly into the device.

For Ferment Artistry Cafe, it provided a more economical alternative to their previous POS while giving the team a practical solution suited to the way they operate.