Industry: Premium Confectionery & Artisan Chocolate Manufacturing

Use Case: Multi-product retail operations, inventory management, kiosk sales

Sense Seven Delicacies is a premium confectionery brand founded by Racha Makarem and her business partner, Liliane Nakad. After successfully running a business together for over a decade in events, translation, and interpretation, the two entrepreneurs decided to embark on a completely new venture driven by their passion for handcrafted sweets.

Founded in 2025, Sense Seven Delicacies began as a chocolate and marzipan factory, specializing in unique marzipan creations, chocolate-covered marzipan, and premium chocolate products. As the business evolved, the company expanded its product range to include artisan chocolate bars and, most recently, its newest concept: The Cookie by Sense Seven Delicacies.

Built around quality, creativity, and a desire to offer something distinctive to the UAE market, Sense Seven Delicacies quickly established itself within the premium confectionery space.

The Challenge

Entering a completely new industry brought a steep learning curve.

As first-time operators in the confectionery sector, the founders faced challenges common to many growing retail businesses: managing inventory, tracking sales accurately, understanding customer demand, and building efficient day-to-day operations.

The business also operates across multiple product lines, requiring visibility into both inventory and sales performance. Initially, the team used a different POS solution, but found it difficult to navigate and overly complex for their needs.

The system required frequent training, was not intuitive for daily use, and ultimately created operational friction rather than simplifying workflows.

At the same time, Sense Seven Delicacies needed a solution that would allow them to monitor sales, understand product performance, and make informed decisions in real time without adding unnecessary complexity.

The Solution

While searching for a better POS solution, Rasha came across Fortis SmartPOS.

What initially started as a simple inquiry quickly turned into a seamless onboarding experience. From the first phone call through device delivery, training, setup, and ongoing support, the Fortis team helped make the transition smooth and straightforward.

Sense Seven Delicacies implemented Fortis SmartPOS as they launched their newest venture, The Cookie by Sense Seven, operating through a busy kiosk environment where speed and simplicity were critical.

With Fortis SmartPOS, the team was able to manage sales and payments through a single system rather than relying on separate tools. Transactions were recorded automatically, reporting became instantly accessible, and daily operations became significantly easier to manage.

Supporting Day-to-Day Operations

As customer demand grew, Fortis SmartPOS became a valuable operational tool across the business.

The team could easily register sales, process payments, and access performance data from one platform. Instead of manually compiling information from multiple systems, they could instantly view sales reports and track business performance throughout the day.

One of the most valuable features for Sense Seven Delicacies was reporting and analytics.

The platform enabled the team to:

• Monitor sales performance in real time
• Identify best-selling products
• Track inventory movement more effectively
• Analyze peak sales periods throughout the day
• Review performance by location and team member
• Download detailed reports with ease

This visibility allowed the business to make faster operational decisions and adapt to customer demand as it happened.

The Impact

Fortis SmartPOS helped Sense Seven Delicacies simplify operations while supporting growth across multiple product lines.

The business benefited from:

• A user-friendly POS system that required minimal training
• A single platform for both sales and payment processing
• Real-time sales visibility and business insights
• Easy access to detailed reports and analytics
• Better understanding of product and location performance
• Ongoing support throughout implementation and daily operations

What began as a search for a simpler POS solution became an important part of the company’s operational foundation.

Looking Ahead

With strong momentum behind its newest product line, Sense Seven Delicacies is now focused on expansion.

After establishing a presence in Abu Dhabi, the company is preparing to expand The Cookie by Sense Seven into Dubai, Al Ain, and additional locations across the UAE.

With Fortis SmartPOS providing the operational visibility and simplicity needed to support growth, the team can focus on what they do best: creating premium confectionery experiences for customers across the Emirates.

Why Fortis SmartPOS

For growing businesses entering new markets, simplicity and visibility are essential.

Fortis SmartPOS gave Sense Seven Delicacies an intuitive, easy-to-use system that brought sales, payments, reporting, and insights together in one platform. By eliminating operational complexity and providing real-time business intelligence, Fortis enabled the team to spend less time managing systems and more time building the next phase of their growth.

As Rasha puts it, Fortis has become a solution she actively recommends to fellow entrepreneurs and business owners thanks to its ease of use, reliability, and positive impact on daily operations.

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