We are looking for a high-performing Field Sales Team Lead who will both lead a team of field executives and personally drive outbound sales, owning revenue, activation quality, and deep SME community engagement. This role is hands-on: you sell, you coach, and you scale high-quality merchant acquisition across key UAE clusters.

About the Role

As the Field Sales Team Lead, you’ll build and run a high-velocity outbound engine focused on acquiring and activating SMEs across key F&B, retail, and service corridors. You will be accountable for your own sales quota as well as your team’s performance — blending leadership, strategic execution, and on-ground selling.

Core Responsibilities

1. Lead & Scale a High-Performing Field Sales Team

  • Recruit, coach, and manage Field Sales Executives across priority SME clusters.
  • Run daily planning: territory mapping, routing, and on-ground presence.
  • Set weekly revenue-driven KPIs and ensure consistent field execution.

2. Own Outbound Sales — Personally Sell & Drive Team Results

  • Carry an individual quota and close merchants directly through outbound and on-ground activity.
  • Drive team performance across acquisition, revenue per merchant, multi-device setups, and add-on conversion.
  • Build merchant referral loops and community-led sales motions.
  • Expand presence across key F&B clusters, retail corridors, local supplier networks, and niche SME communities. ← added exactly as requested

3. Deliver High-Quality Merchant Activation

  • Execute and enforce a consultative sales process: needs assessment, in-person demos, multi-device positioning, and upselling loyalty/table pay.
  • Ensure seamless handover to Customer Success & Onboarding.

4. Pipeline & CRM Excellence

  • Maintain impeccable personal and team CRM hygiene: stages, activities, forecasting, conversion tracking.
  • Use dashboards to coach performance and identify weekly improvement areas.
  • Partner with RevOps to optimize workflows and reporting.

5. Field Strategy & Market Intelligence

  • Evaluate cluster-level performance and redeploy resources based on foot traffic, seasonality, and conversion data.
  • Track competitor activity and share insights with Product, Marketing, and Commercial leads.

6. Cross-Functional Alignment

  • Coordinate with Marketing on local activations, referral campaigns, and community events.
  • Support Partnerships on land-and-expand motions driven via partner channels.
  • Align with Finance on revenue targets, incentives, and productivity metrics.

Key KPIs

  • Individual & team monthly activation revenue
  • Outbound conversion rate
  • Multi-device + add-on penetration
  • CRM pipeline quality & forecast accuracy
  • Referral and community-led lead generation
  • Time-to-activation (with CS/Onboarding)

Requirements

Experience

  • 4–6+ years in field/outbound sales, SME acquisition, or commercial roles.
  • 2+ years leading or supervising sales teams.
  • Background in fintech, POS, SaaS, payments, or F&B/retail/services ecosystems is a plus.
  • Demonstrated success growing quota-carrying field teams and hitting consistent activation targets.

Skills & Competencies

  • Strong leadership presence with the ability to coach, motivate, and maintain high accountability.
  • Deep understanding of UAE SME clusters and community-driven sales dynamics.
  • Excellent communication, negotiation, and consultative selling skills.
  • Data-driven, CRM-fluent, and comfortable managing KPIs.
  • Thrives in an energetic, street-level commercial environment.