Industry: Perfume & Fragrance Retail
Use case: Online-to-offline retail, small team operations

91 Minis, a perfume brand founded by Sajad, who spent over 12 years working in the banking industry before deciding to take a completely different path. After years in a structured corporate environment, Sajad chose to build something of his own by starting an online perfume store and learning every aspect of the business firsthand.

As demand grew and the brand gained traction online, Sajad decided to go all in. The next step was opening a physical retail store, allowing customers to experience the fragrances in person and helping the brand establish a stronger presence.

91 Minis opened its retail store in Bur Dubai, marking a major milestone in Sajad’s journey from corporate professional to full-time entrepreneur.

The Challenge

Transitioning from an online business to a physical store brought new operational challenges, especially for a founder running the business largely on his own.

With a very small team and no dedicated operations staff, using complex or fragmented systems was not an option. Sajad needed a complete, all-in-one system that could handle daily sales, payments, and reporting without requiring constant manual work.

Managing both card and cash payments, keeping track of sales accurately, and handling reconciliation were critical. At the same time, Sajad wanted full visibility into the business with the ability to check performance, review reports, and stay in control without being physically present at the store at all times.

Traditional POS setups felt too heavy, too complex, and unsuitable for a founder-led business in its early stages.

The Solution

To keep operations simple and manageable, 91 Minis chose Fortis SmartPOS.

With Fortis SmartPOS, Sajad was able to upload the entire product catalog directly into the card machine and turn it into a complete POS system. Now, he could take orders easily, and record both card and cash payments on the same device — eliminating the need for separate tracking or manual logs.

Since every transaction was automatically tracked and synced online, Sajad got real-time visibility into sales and performance, even when he wasn’t at the store.

For a business run by a small team, this level of automation and simplicity made day-to-day operations far more manageable.

Day-to-Day Store Operations

At the Bur Dubai store, Fortis SmartPOS became the backbone of daily operations.

Sales were processed quickly, products were easy to manage, and transactions were recorded automatically. The system required minimal training, allowing the store to run smoothly without added complexity.

One of the biggest benefits for Sajad was reconciliation. Instead of manually matching sales or preparing reports, everything was already organised within the system. He could easily share reports with the accountant and save time and reduce the risk of errors.

At any point, Sajad could log into the dashboard to view insights, track sales trends, and understand how the business was performing.

The Impact

Fortis SmartPOS helped 91 Minis operate efficiently from day one.

The business benefited from:

• A complete POS system suited for a founder-led business
• Simple handling of both card and cash payments
• Automatic reconciliation and accurate reporting
• Real-time insights accessible anytime through the dashboard
• Easy report sharing with the accountant

What could have been an operational burden became a streamlined, reliable workflow that supported the brand’s growth.

Why Fortis SmartPOS

For entrepreneurs moving from corporate careers into business ownership, simplicity and control are essential. Fortis SmartPOS gave Sajad everything he needed in one system, without the complexity of traditional POS setups. By combining payments, product management, reporting, and insights into a single device and platform, SmartPOS allowed Sajad to focus on growing 91 Minis rather than managing operations.