AJP Wellness & Co
Industry: Wellness & Consumer Products
Use case: Retail kiosk, omnichannel selling

AJP Wellness & Co began as a digital-first brand, selling wellness products exclusively online through social media channels and a website. Like many emerging brands, AJP built its initial customer base online before deciding to take the next step, establishing a physical presence to connect more closely with customers.

As demand grew, AJP opened its first retail kiosk at Barsha Mall, marking an important milestone in the brand’s journey from online-only to omnichannel retail.

The Challenge

Transitioning from online selling to a physical kiosk introduced a new set of operational challenges. The kiosk space was compact, leaving no room for a traditional, bulky POS system or multiple devices. 

At the same time, AJP needed a solution that went beyond basic payments, one that could support daily operations, track sales, and provide visibility even when the team was not physically present at the kiosk.

Building a customer database was another key requirement. Coming from an online background, AJP understood the value of customer data and wanted to continue capturing customer information in-store to support repeat purchases and long-term growth.

Managing all of this with manual processes or disconnected systems would have made day-to-day operations difficult and limited the brand’s ability to scale.

The Solution

To support its kiosk operations, AJP chose Fortis SmartPOS.

Fortis SmartPOS provided an all-in-one solution that combined payments, sales tracking, and business management within a single handheld device. Its compact setup was ideal for the small kiosk, eliminating the need for bulky hardware while still offering full POS functionality.

With Fortis SmartPOS, AJP could manage sales, record transactions, and capture customer information directly from the device. Since the system was connected to a cloud-based platform, the team could monitor performance, track transactions, and review reports remotely, even when they were not at the kiosk.

Fortis SmartPOS gave AJP the operational control of a full POS system without the complexity or space requirements typically associated with traditional setups.

Day-to-Day Operations at the Kiosk

At the Barsha Mall kiosk, Fortis SmartPOS became the central tool for daily operations.

AJP could process payments quickly, manage products easily, and capture customer details during checkout — all from one device. The simple, intuitive interface meant minimal training was required, allowing the team to focus on customer interactions rather than managing systems.

Behind the scenes, every transaction was recorded and synced online, giving the AJP team a real-time view of how the kiosk was performing throughout the day.

The Impact

Fortis SmartPOS helped AJP run its first physical retail location smoothly and confidently.

The brand benefited from:

• A space-saving POS setup suited to a compact kiosk
• Centralised management of daily sales and operations
• Remote visibility into kiosk performance
• The ability to build and maintain a customer database
• A seamless transition from online-only selling to in-store retail

Instead of adding operational complexity, Fortis SmartPOS enabled AJP to extend its existing digital-first approach into the physical retail space.

Why Fortis SmartPOS

For growing brands moving from online sales to physical locations, simplicity and flexibility are essential. Fortis SmartPOS allowed AJP to manage payments, operations, and customer data from a single device, without the need for a large counter, multiple systems, or constant on-site supervision.

It provided the foundation AJP needed to operate efficiently today, while remaining scalable for future locations.

Conclusion

Opening a physical kiosk is a major step for any online-first brand. With Fortis SmartPOS, AJP Wellness & Co was able to launch its retail presence confidently while maintaining operational control, capturing valuable customer data, and managing the business from anywhere.